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IMG and MEAC Form Multimedia Rights Partnership < All News
Wednesday, June 15, 2011

WINSTON-SALEM, N.C., (June 15, 2011)- Continuing its rapid growth as the leader in college sports marketing, IMG College, a division of IMG Worldwide, today announced it has reached an agreement with the Mid-Eastern Athletic Conference (MEAC) for a five-year multimedia rights partnership.

“We are excited to partner with IMG and to join the other leading conferences it represents and believe this deal is a great statement about where we are and where we want to go as a Conference,” said Dennis Thomas, Commissioner, Mid-Eastern Athletic Conference. “We are confident in IMG’s ability to foster new partnership and to develop corporate partner initiatives for the continued growth of our Conference.”

 

 

Under the terms of the agreement, IMG College will manage and market all rights associated with advertising and sponsorship inventory including title sponsorship, temporary venue signage, game programs, event promotions, and hospitality at Mid Eastern Athletic Conference championship events. IMG College also has the exclusive sales rights for public address announcements, the Conference website, advertising opportunities within MEAC radio, and TV broadcasts.

 

 

“The MEAC, comprised of 13 Historically Black Colleges and Universities (HBCUs), has a tradition-rich history, and we are honored to represent its multimedia rights,” said Ben C. Sutton Jr., President, IMG College. “We believe the Conference to have strong growth potential beyond the local level, and we look forward to helping to build the Conference’s brand by expanding its reach to millions of college sports fans across the nation.”

 

 

The new partnership agreement is effective July 1, 2011.

 

 

The Collegiate Licensing Company, also a division of IMG Worldwide, currently represents four institutions in the Mid Eastern Athletic Conference including Florida A&M University, Howard University, Morgan State University, and North Carolina A&T. IMG College represents multimedia rights at Florida A&M University.

 

Since its inception in 2007, IMG College has grown to represent the sponsorship or multimedia rights for more than 100 collegiate properties.

 

 

About IMG College
IMG College is the leading multimedia, marketing and licensing/brand management company in America representing more than 200 of the nation’s top collegiate properties including the NCAA and its 88 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College employs 700 people in nearly 100 offices throughout the U.S. with annual sales of nearly $450 million. IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.

 

 

About the Mid-Eastern Athletic Conference (MEAC)
The Mid-Eastern Athletic Conference (MEAC) begins its 42nd year of intercollegiate competition heading into the 2011-12 academic school year.  Located in Norfolk, Virginia, the MEAC is comprised of Division I historically black universities located across the Atlantic coastline: Bethune-Cookman University, Coppin State University, Delaware State University, Florida A&M University, Hampton University, Howard University, University of Maryland Eastern Shore, Morgan State University, Norfolk State University, North Carolina A&T State University, North Carolina Central University, Savannah State University, and South Carolina State University.

 

The MEAC sponsors 15 Division I (FCS) sports with automatic qualifying bids for NCAA post season competition in baseball, bowling, men’s and women’s basketball,  men’s and women’s cross country, football, men’s and women’s tennis, men’s and women’s track and field, softball and volleyball.  For more information, visit www.MEACsports.com.

 

About IMG
IMG Worldwide
is a global sports, entertainment and media business, with nearly 3,000 employees operating in 30 countries around the globe. IMG’s areas of expertise are diverse and wide ranging: IMG College is the leader in collegiate marketing, licensing and media rights. IMG’s Joint Ventures, IMG Reliance, IMX and IMG CCTV, in the emerging markets of India, Brazil and China, offer the company significant long-term growth opportunities. IMG Media is the world’s largest independent producer and distributor of sports programming. IMG Events and Federations owns and manages some of the most sought after events and includes long standing associations with the world’s most important sports organizations, leagues, and federations. IMG Fashion owns and operates fashion events around the world and IMG Models represents the world’s top models and leading designers and IMG Art+Commerce represents the most influential photographers, art directors and stylists. For the past 50 years IMG Clients has been the global leader in talent representation, including over 1,000 elite athletes, coaches, industry executives and prestigious sports organizations across the sports, entertainment, fashion and media industries. IMG Academies is the world’s largest and most advanced multi-sport training and educational facility delivering sports training experiences to more than 12,000 dedicated athletes from approximately 80 countries every year. IMG Consulting connects many of the world’s leading brands with consumers through access to unique sports and entertainment properties. IMG Licensing is considered one of the premier independent licensing companies in the sports, entertainment and media world. More information is available at www.imgworld.com.

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